

I know it sounds basic. But basic works. When I was tasked to bring in £12m a quarter I wasn’t told how to do it verbatim, that’s why they recruited me. They trusted that if they gave me to tools I would be able to do the job. I was given a phone, a CRM and more or less had to figure out the rest. Did I hit £12m no, my first-month heck no…but once I figured it out I hit £15m, sometimes more.
Why?
Because I had a plan
And I stuck to it
There are lots of people that will try and distract you with shiny balls to take you away from your plan (mainly because they want you to consume their content). But I am telling you, find someone (it doesn’t have to be me, even though I am awesome lol) and get them to help you with a plan you stick to.
Facebook sales post example –
A recent look at 682 Facebook posts found that posts containing advice or teaching something
new were shared 522% more than posts that weren’t advice related. Whether it’s a recipe, a statistic, a fun fact or a brilliant insight, offering something new is a great strategy to increase involvement among Fans and also increase your standing within Facebook’s Edgerank algorithm (which increases how often your Fans see your posts on their newsfeeds!)
Create offers that are applicable to where your target audience is in their buying decision. Here is an example of offers that we have on Confident School:
20/20 sales appointments – Helps people to increase the number of sales appointments in your diary so you get on the phone with people.
While…
The Confident Speaker – Helps people to gain the basics they need to use FB live confidently and stand out from the sea of people who Live Stream
Both of these offers very different results for my ideal clients and address very different problems. If you keep talking to your ideal client like they don’t recognise they have a problem (awareness stage) then they will start speaking to someone who is talking to them about solving their problem (decision stage).
I created 28 different content ideas that align with your sales cycle. These 28 ideas will help your ideal client in making the decision that you are the next logical step in their buyer’s journey …just pop your email address in the box below
[thrive_leads id=’1667′]
There is nothing worse than doing activities that waste your time. You have an empire to build and goals that involve more than this business. So you want to be as productive as possible.
BS stands for other people’s business services! We don’t have to listen to anybody’s business pitch if we don’t want to! We have a choice to say no thank you, to click the x in that advert or skip ahead. So how do we become people who people WANT to listen to?
1. Listen – Many people listen with an intent to respond rather than really hear what is being said. Listen to what your target audience want via social listening then ask relevant questions!
2. Ask questions that help you clarify any assumptions that you may have about your target audience. Ask your target audience in any which way you can ie polls, surveys, emails, twitter, Facebook etc.
3. Offer value that helps people to solve a problem that stops them from progressing
4. Offer a solution based on that conversation to the exact audience you have asked.
5. Follow up with people via tools like email marketing as 4.24% buy from email and only 0.59% from social media.
This will help you to concentrate on sales activities that make an impact
Here are my stats for periscope after trying for a week. Based on these stats I know what topics my audience are interested in more. What time they can join me live and which ones they are struggling with. On one particular Periscope, I got actual questions that were appropriate to the topic at hand. With more testing and monitoring I am confident I can grow this channel and will spend my time proportionately based on the return it gives me.
So there you go plan, sell and measure to make sure you set yourself up for sales success. Live Your Bliss my signature system to helping you go from where you are to living a life with ease. Schedule an appointment to see if this system is for you, click here to find out more Selling With Confidence
Ruth-Ellen –
Are you stopping yourself from having the career you really want?
This can lead to resentment, in the following post I will give you five steps, so you know how to stop hating your career now
I am getting married on a beach, a beach in Rio. That is the bottom line. It is a non-negotiable *mic drop*
So what?
Well…how many times have you stated what you really wanted and actually got it?
Your reluctance to build the career that you really want is fear.
When you settle for less than your expectations you leave the door open for disappointment.
Your fear of raising your prices, asking for the sale or being visible, is your fear of failure.
You’re withdrawing from the situation if you’re not approaching it.
There is no in between.
Stop avoiding failure, stop the fear, change your image, your belief, get out of your own way with these 5 tips…
[bctt tweet=”Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. – Ralph Marston” username=”iamruthellen”]
1. Get Clear – Yes clarity, the word that gets bashed around like a boxing bag. Ask yourself what you really want. Then ask yourself what you really want again. No matter what your mind feedbacks to you, remember this is what you want.
2. Don’t argue with your mind, listen to all reasons why you won’t / can’t have it. Use all that delightful, insightful feedback as intel you can use to answer your inner critic. Allow all those objections and then like Rocky Balboa make a come back with answers that leave your mind floored.
Live outside your comfort zone to get the results you seek…
3. Get into the ideal career conversations, as often as possible –
When you know all the reasons people won’t give you buy in for a promotion you can then work on ways to close your career gaps. Influencing is a daily practice. Make sure you have the right mindset to advance your career.
4. Get accountability with support – There is no point being accountable to someone who doesn’t give you the support when you feel stuck. When you get accountability with no support it is almost like going into the ring with a boxing coach that is on your competitors side. The RIGHT support stops you from making excuses.
5. Have a strategy that you have tested that works for you – Here is the thing, different strategies for your career work for you that won’t work for other people. There is a place for LinkedIn, Instagram, a place for Facebook and a place for Pinterest. Test what works for you. Offline, online etc… whatever you use, make sure it is strategic.
Here’s to being celebrated not tolerated ✊️
Ruth-Ellen x
P.S. The Celebrated Not Tolerated Community doors are opening soon, where you get one to one implementation breakthrough sessions over 12 weeks to reprogram your mind, crush limiting beliefs and manage your energy with ease…book your breakthrough call here
According to Wikipedia Thompson was a good but not outstanding scholastic sprinter; her best result at the Jamaican Boys and Girls Championships came in 2009, when she placed fourth in the Class Two 100 metres in 12.01. In the 100 metres women’s final in the 2016 Olympic Games in Rio de Janeiro she won the gold medal. Imagine if Thompson lost her focus just because she looked at where she was rather than where she was heading. It’s simple. When we focus on the right things, we can do great things. When we lack focus we will feel disappointed with our results.