It’s 6am in the morning my eyes are stinging because I have just listened to Pastor Stever Furtick Measure more sermon via youtube. It hit a nerve. A nerve that I never knew was sensitive enough to be affected. I have come to realise that my self-worth as a mother, social activist, social media junkie, believer, has all been measured wrong.

The thing is this revelation isn’t new, just more apparent the more I get older. I have let myself be measured with the wrong stick, the calculations have never actually added up.

I always wondered why I detested them so what do you do question, not for the obvious elevator pitch.

It’s more so because people seem to think your title, what you do is the measurement of your worth. And for a very long time, I bought into that lie.

Beating The Expectation Monster

I remember when I told my sister that myself and the kids go cinema and that is our thing, our family time the way we bond. To me, it’s as good as people fishing together and saying nothing. Because sometimes sitting in silence says so much more about us than sitting trying to fill in the gaps with fluff. Never the less She scoffed me and belittled me. Til this day, that is what we do and I am glad we do. You see I wasn’t put on this earth to be my sister. I was not put here to be a copycat of someone else. Compare and contrast me all you want, but that is not how my God measures. And that is not how he measures you.

How often do you pray?
Measuring with the wrong stick!
How often do you hug your children?
Measuring with the wrong stick!
How often do you meditate?
Measuring with the wrong stick!
How often do you go gym?…you get the picture
Not one of these things tell you about the impact I am making, the weight I am adding to my life or others they are all just vanity metrics. Metrics that are often set against someone else’s benchmark,
How often do you tweet?
How often do you blog…
Measuring with the wrong stick!

It’s like we are constantly being asked: how are you doing with keeping up with the Kardashians? (because who are the Jones).

Rule of thumb now is that long copy rocks…They say you should write 10000 words, pahh that would take me a week.

Once I wrote content to put on LinkedIn it took me a week to write

When I finally did hit publish

Then I got a comment from someone I am not even following, about my bad grammar. I was beside myself.

The truth of the matter is when it comes to online people believe it is a free for all to be rude.

These people would never dream of saying this stuff face to face and truth of the matter is I didn’t ask for your opinion

Some people may say grow a backbone, stop being so sensitive I know. But I have come to realise I have a sensitive soul (I am an empath) so who I have around me, in my circle, affects me, always has.

I have done some personal development on myself to equip myself and put stuff in perspective but that doesn’t mean you have to put up with nonsense.

It’s time to measure with the right stick, your why? The way YOU treat people.

The feeling YOU leave people when you leave this space

How you are showing up in the world and how you are adding to it?

However, you are going to decide what to measure, make sure it’s using your stick and no one else’s stick

Be Love. Be Brave. Be You.

Ruth-Ellen X

P.S. 90 Day To Sales Mastery is now open

I teach you how to s*** or get off the toilet so you can focus on the tasks that get you more SALES and stop doing that other shit. Because wherever you go there you are.

Give yourself fucking permission to make money

Focus on making £5k or £10k months and don’t deviate from your path, there is a complete your shit plan especially created for when you get unfocused.

There are several companies that I have worked with to generate over £120 million in new business sales including Canon, Hewlett Packard, Hutchinson 3G to name a few.

Get your processes sorted so you have time to make more offers, convert more leads to conversations and get more sales.

Below is the foundational work we do as a breakdown for those that like detail (I am more of a big picture girl, so I feel ya)

There isn’t a day that goes by when yet another business owner decides to go and get a “real job” and packs in their dream to own their own business. I have heard so many business owners say that were at the brink of quitting because they were burnt out with all the activities like posting on Instagram, creating 1000 word posts, doing live streams that weren’t converting, the list went on.
In our one hour kick-off session we will be going through your past stories that may be stopping you from getting the results you want today! We will explore how to be more resilient, tools we can use now to make sure we can show up in full everyday so we never feel like this isn’t a “real job”!

Never mistake activity for achievement. Your performance is a measure of your success which is highly dependent on processes. We will look at your current processes, get down and dirty and look underneath the hood of your activities. Then we will tighten up the things you are doing so you can eventually get to that 4 hour work week. It’s time to stop doing what you think you should be doing and start doing the things that bring results

In order to close more business, you need to speak to more people. You can’t measure the success of your sales pages, lives, opt ins or videos with numbers that don’t give you a real representation of whether your audience has actually seen your offer.
So we will be creating a plan for 30 days of content that your audience needs to hear, see and feel in less than an hour and actually create your ‘I need to work with you NOW video’ that will capture your audience’s attention like they’ve been sucker punched!

This is your Sales Training 4U coaching call session where you get training on the steps to close a call and you close me on the phone. It’s specifically tailored to you, with improv to challenge you! We will recap and I will talk you through the final key you need to unlock the Get More Sales Habits and uplevel time and time again.

😡 COMPLETE YOUR S***: The Results, The Delete, The Repeat, The Complete!
The no excuse session where we look back over the last two weeks, make sure the work you have done aligns with your goal and get to work on the things you still haven’t done. We look at your productivity to procrastination ratios and we get hands on and I train you so you can COMPLETE what needs doing and move YOU the fuck forward!

90 Days To Sales Mastery WILL help you to…

🎯Learn how to increase your momentum through your darkest days even when your life gets hectic
🎯 Save ten hours a week
🎯 Be crystal clear on which tasks you need to concentrate on to generate income
🎯 Know exactly how to attract your ideal client with content that speaks to them & a process that works for you
🎯 Have sales conversations like the boss you are which close into sales with ease


By the end of our time together you will have systems in place to run your business smoothly and efficiently be able to take your foot off the gas, be crystal clear on what tasks generate income and master your sales!

That’s 90 Days To Sales Mastery™ baby!


Schedule your call to see if this amazeballs coaching program is for you by clicking on the link👉

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I believe everyone should be celebrated, not just tolerated, so I help to build inclusive workplaces.

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