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At L’Oreal, strength in mental fitness competencies resulted in $91,370 increase per sales person

Why do some Neurodiverse  professionals feel an uncomfortable physical reaction due to "not fitting in" or being misunderstood?

Hint: Mental Fitness is the
  Missing X-Factor 

Let me guess what's happening to you, you've either become a people pleaser, have withdrawn or have abandoned your  own goals out of fear of failure.

I get it, the most common way of protecting oneself from emotional dysregulation is to give up trying anything new unless you're  assured of quick and complete success.

“The notion of trying and failing or being turned down is just too painful to risk. They don’t go on dates. They don’t apply for jobs. They don’t speak in meetings or make their ideas and needs known to anyone.” - Dr. Dodson

Quick question how is avoiding, withdrawing & not trying working for you? 

I am 99.9% sure it's not!

Which means you are not fulfilling your full potential.

If you’re not physically fit, you’d undergo physical stress as you climb a steep hill.  

If you’re not mentally fit, you’d suffer mental stress, including anxiety, frustration, irritability, mood swings or unhappiness, as you handle work and relationship challenges.   

As you know, people who are neurodivergent are more prone to stress & anxiety due to factors like executive function deficit, which include working memory challenges, impulse control, emotional control, flexible thinking, self-monitoring, planning and prioritising, task initiation and organisation. On top of that stress are the complications of co-occurring conditions, workplace culture, lack of awareness and acceptance from others can make seeing the strengths of ADHD, dyslexia, dyspraxia or autism almost impossible to see. 

This stress comes down to falling into survival mode, due to  emotional dysregulation which often leads to self-sabotaging/shadow behaviour as a way of protection.

The great news? With recent breakthroughs in neuroscience and technology, you can now improve your mental fitness which weakens the pain associated with rejection sensitivity significantly within 6 weeks of practice. 

Mental Fitness has increased the performance & bottom line for leaders at the following companies:

Breakthrough Results

Within 6-8 weeks of mental fitness training you'd be able to see the results in MRI imaging:

  • Increased grey matter in the PQ Brain region, where your Sage lives 
  • Decreased grey matter in the Survivor Brain region, where your Saboteurs live  

Improvements in these competencies lead to substantial results:

  • At MetLife, trained salespeople outsold the control group by 37%
  • Motorolla recorded improved productivity in 93% of trained employees
  • In a UK restaurant group, higher competency resulted in 34% greater profit growth
  • At Sanofi-Aventis Pharmeceutical, the average salesperson with improved competency sold $55,200 more per month
  • At L’Oreal, strength in these competencies resulted in $91,370 increase per sales person
  • At CIBC, strength in these competencies account for 32% of booked sales and 71% of pipeline sales

What Is Mental Fitness ?

It's your capacity to respond to life’s challenges with a positive rather than a negative mindset. The impact of increasing your mental fitness... 

Improved Performance


Improved Relationships


Improved Well-Being


How Do You Measure Mental Fitness?

PQ is the measure of your Mental Fitness. It's the best predictor of how happy you are and how well you perform relative to your potential. 

Mental fitness is a measure of the strength of your positive mental muscles (Sage) versus the negative (Saboteur).  

Saboteurs react to challenges in ways that generate negative emotions such as stress, disappointment, self-doubt, regret, anger, shame, guilt, or worry.

Your Sage handles challenges through positive emotions like empathy, gratitude, curiosity, creativity, self-confidence, and calm, clear-headed, laser-focused action. 

The relative strength of your positive Sage versus negative Saboteurs is called PQ (Positive Intelligence Quotient).  

With practice you can significantly boost your PQ

Shizard's talk below explains more about positive intelligence 


“A brilliant breakthrough.”

"The Positive Intelligence (PQ) model is a brilliant breakthrough as it defines, measures, and improves your awareness of your own performance and happiness. It also helps solve the mystery of why so many smart people still fail to be successful."

Jim Lanzone

 Chief Digital Officer, CBS  

Breakthrough Research

PQ is a synthesis of recent breakthroughs in neuroscience, cognitive and positive psychology, and performance science. 

Research included: 

* Sales, operations, and technology teams

* 400,000 participants from 50 countries

* Hundreds of CEOs

* Stanford students

* Elite athletes


    for my detail orientated people I know you're asking this question...

    But specifically how does it work?

    Research reveals that:

    • Saboteurs and Sage live in entirely different regions of the brain.
    • You can cause a dramatic shift in brain activation to weaken Saboteurs and boost Sage.
    • 3 core muscles constitute mental fitness.

    This research was summarised in Shirzad Chamine's book Positive Intelligence, a New York Times bestseller, translated into 20 languages.  


    Here I break down how you boost your PQ levels in less than 6 weeks...

     Introducing the PQ Program 

    Designed like a mental fitness bootcamp, the PQ Program gives you the insights, motivation, and structure to practice 15 minutes per day for 6 weeks. 

    The program combines weekly video sessions with daily app-guided practices to boost your 3 core mental fitness muscles so you can go from self-sabotage to self-mastery!

    Saboteurs Interceptor Muscle

    You Saboteurs generate all your negative emotions, including stress, anxiety, self-doubt, anger, avoidance, procrastination, insensitivity or discontent.

     Mental fitness requires the ability to intercept and discredit the Saboteurs.


     Sage Muscle

    Your Sage is the one in you that handles challenges with a clear and calm mind, and positive emotions.   

    It also has access to your 5 primary powers: Empathize, Explore, Innovate, Navigate, and Activate.       


     Self-Command Muscle

       PQ Reps  are innovative 10-second exercises which build up this crucial Self-Command muscle in the brain. You learn to run your brain, rather than allow your Saboteur-hijacked brain to run you.  

    No more stressing out over what you can’t control,  self-doubt, recover from disappointments immediately, and spend very  little time in anger, regret, or blame. 


    "Life changing on so many levels."

    "Most of the trainings I’ve done fizzle out very quickly. I started this program a year ago and its impact on me keeps growing. It has been life changing on so many levels. 

    "I’m so much more effective and have so much less stress in every area of my life — from blowing past revenue targets at work, to far more fulfilling relationships at home."

    Bruce Zali

      VP of Sales & Marketing, Promise Technology      

    Exclusive 1:1 Pre & Post Neurodivergent Training Session!

    PQ 1:1  Kick Off-Session (1 hr)

    In the pre-sessions we look under the hood of your subconscious using your assessment results so that you're clear on what is self-sabotaging you & incept this throughout the program. 

    On the post coaching session we will explore your progress, your post self-saboteur assessment results & next steps, so you have a roadmap that specifically helps you achieve your goals as a person who is neurodiverse!



    Weekly 1-hour Video Sessions

    In these highly engaging sessions, Shirzad guides you through experiential exercises that deepen and personalise your understanding of the mental fitness tools. You leave inspired and energised for the week's daily practices.

    Exclusive App Guiding Your Daily Practice

    Each day a different focus for daily practice is assigned through a personalised companion app available exclusively to program participants. 


    This builds one small muscle at a time, laying down new neural pathways to form lasting positive habits of your mind. The cumulative impact by program's end is substantial.


    Innovative 10-second PQ Reps build up your Self-Command muscle. You learn to be clear-headed and calm even in the midst of great challenges, able to command your mind to shift from Saboteur to Sage response.


    The app tracks your daily progress against minimum targets associated with new neural pathway (muscle) formation. Personalized daily coaching tips from Shirzad continue to both encourage and challenge you to keep going.


    Interactive PQ Gym & Daily Progress Tracking

    Chapters 1-8 of Shirzad Chamine's bestselling book Positive Intelligence (audio).

    You’ll be provided with, and asked to listen to, the first 8 chapters of the book while participating in the program. 

    The book provides the research foundation and introduces the tools. 

    Week 1: Boost Your Self-Command Muscle

    The first week you learn innovative 10-second PQ Reps that boost your self-command. This enables you to run your brain rather than being run by your Saboteur-hijacked brain. Self-command is key to intercepting unhelpful mental habits and rewiring your brain to respond more effectively.  

    • Try out and discover PQ Reps that are most effective for you.
    • Reach the minimum target for PQ Reps/day to achieve rewiring goal within 6 weeks.
    • Use the app's breakthrough PQ Charge Meter to ensure optimal brain activation before important activities.
    • Declare an audacious aspiration--what you want to achieve through this program.


    "I’m now enjoying every day, not just the final accomplishments."

    "All my life I thought my high achievements were impossible without feeling constant stress. I’ve now learned to achieve even more with a calm and clear mind. I’m now enjoying every day, not just the final accomplishments. At the end of the quarter, I don’t feel the need for a long vacation any more."

    Sharon Pinedo

     Head of Sales (Workplace), Facebook

    Week 2: Intercept the Judge Saboteur

    For this entire week, you'll intercept and weaken the most damaging Saboteur, the Judge. You discover how judging yourself, others, and circumstances is a key source of your stress and quite damaging to your performance. Most participants discover their Judge to be far more prevalent and damaging than they suspected. 

    • Expose your Judge's hidden lies, limiting beliefs, and negative patterns.
    • Reveal your Judge's impact on performance, relationships, and stress.
    • Practice intercepting your Judge before it hijacks you. 
    • Rewire your negative neural pathways by redirecting the Judge response.  


    Week 3: Intercept your Accomplice Saboteurs

    This week you intercept and weaken the top accomplice to your Judge Saboteur, identified through the Saboteur Assessment from the following: Avoider, Controller, Hyper-Achiever, Hyper-Rational, Hyper-Vigilant, Pleaser, Restless, Stickler, Victim. 

    • Expose your accomplice Saboteur's hidden lies, limiting beliefs and negative patterns.
    • Reveal this Saboteur's impact on performance, relationships, and stress.
    • Discover how to quickly intercept this Saboteur before it hijacks you. 
    • Rewire your negative neural pathways by redirecting this Saboteur's response.  


    "This is the best training I’ve done."

    "This is the best ‘training’ I’ve done in my 37 years here… I personally have experienced a new sense of energy, engagement and possibility both at work and at home — and I am actually getting full nights of sleep!"

    Gale Beckett

    Former VP, Quality Assurance, P&G

    Week 4: Shift From Saboteur to Sage 


    After weakening your Saboteurs, it is now time to strengthen your Sage, the counterpart to your Saboteurs. Your Sage lives in an entirely different part of your brain, generates all your positive emotions, and achieves peak performance through a calm and clear mind. 

    • Practice the Sage Perspective that every outcome or circumstance can be turned into a gift and opportunity. 
    • Use the 3 Gifts Technique to find the opportunity in setbacks.  
    • Replace draining self-judgment with energizing self-acceptance and empathy. 
    • Boost speed of recovery from failures and setbacks.   


    "Greatest happiness in years."

    "I am much calmer and have a greater sense of happiness than I have felt in years. I feel physically lighter, and my energy is higher. Sage is now present all of the time. I sleep better, eat better, exercise better."

    Sandi Sandiland

     Head of Global Sales P&D, Amazon

    Week 5: Boost the Sage Powers


    The Sage region of the brain enables 5 primary powers. Analogous to the 3 primary colors, these 5 powers recombine to form all of the emotional intelligence competencies considered crucial to professional success. 

    • Augment your mental toolbox with 5 Sage powers. 
    • Practice 3 techniques to activate each power.
    • Know when to use which power--right tool at the right time. 
    • Boost emotional intelligence through combinations of the 5 primary powers. 


    “This has been a profound growth experience.”

    “This has been a profound growth experience. I now consistently feel joy and calm in the middle of handling the many challenges of running my company.  

    “Almost a feeling of ‘Throw it at me… I can handle it' - like I want more challenges now, as if nothing is too much.”

    Becky Sharpe

      CEO, Collegiate Sports Data

    Week 6: Take Clear-Headed, Laser-Focused Action


    In our final week, you use your Sage's Navigate and Activate powers to take clear-headed, laser-focused, decisive action.

    • Use your Sage's Navigate power to align your actions with a deeper sense of meaning and purpose.
    • Use your Sage's Activate power to act without fear or emotional distractions even in midst of great crises.
    • Discover your Sage's deep wisdom, far surpassing your analytical intelligence.
    • Discover how your Sage generates your highest performance while enjoying every step--"in the zone."

    Final Session: Sustain the Momentum


    In this final session, you discover how to continue using your PQ tools for a variety of work and life applications. 

    • Learn how to further apply them in conquering anxiety and stress, managing conflict and relationships mastery. 
    • Discover how to use the PQ app to maintain your new mental muscles and Sage habits.
    • Chart your path to keep progressing towards your audacious aspirations.
    • Establish support and accountability agreements to sustain your momentum. 

    100% Risk-Free Satisfaction Guarantee

    Maybe you're skeptical that you can achieve lasting behavior change. We understand. You need to see and feel this program to believe it. That's why we offer an iron-clad 30-day guarantee.  

    At any time during the first 30 days of the program simply send us a one-sentence email: Full refund please! And you'll receive it within 24 hours. No questions asked.  

    Better still take the whole program and if you're not satisfied with the results* you will receive a refund!

    That's our promise to you..


    PQ Program vs. Traditional Training

    Traditional training and development tends to have short-lived impact for 3 reasons:  

    • Focus on insight rather than muscle. For example, the insight that being frustrated isn't helpful doesn’t automatically lead to you not feeling frustrated. That would require mental muscles to shift brain activation. 
    • Treating symptoms rather than cause. For example, teaching you techniques of productivity to improve how effective you are will have temporary impact if your deeply-seated Judge Saboteur is not exposed and intercepted. 
    • No common operating system. Since each training you attend uses a different framework—the 7 steps of managing conflict, the 5 secrets of managing time, etc. the frameworks compete for mindshare and all fade away. 

    Through extensive factor analysis research, PQ has identified the 10 root-level negative factors (Saboteurs) and the 5 primary powers (Sage). This enables a common operating system.  

    All personal and professional development become applications of the PQ operating system. Whether learning to manage conflicts, manage time, or perform better under pressure, you’d apply the same exact operating system: 

    • Intercept Saboteurs
    • Issue Self-Command (through 10-second PQ Reps)
    • Mobilize Sage (Empathize, Explore, Innovate, Navigate, Actvate)  

    You’d be using one simple framework for a variety of applications, boosting root-level mental fitness.

    This dramatically simplifies personal and professional development.  

    The biggest frustration neurodivergents face is not fulfilling their full potential

    PQ Gives You The Equity To Fulfil Your Full Potential 

    About your coach

    Meet Ruth-Ellen!

    Ruth-Ellen is ADHD & has co-occurring conditions. She is certified in NLP, DBT, Life Coaching, Hypnotherapy, Meditation, EFT and she 10x her impact when she embeded the operating system of positive intelligence. Positive intelligence is at the centre of impactful change, it's like the foundation that makes every other personal development framework actually stick.  Ruth-Ellen coaches AD(H)D & neurodiverse people for a living and her training & coaching has impacted over 1,000 ADHD & neurodivergents.  In addition she has trained various organisations on helping them create environments were neurodivergents can be celebrated not just tolerated.

    Are You Ready to Join Now?

    Here are your options & exactly what you get when you join...

    8 Week PQ  - Mental Fitness Program

    £847

    PQ Program -  Combining weekly video sessions, Shirzad Chamine guides you step-by-step over a six-week period to boost the 3 core muscles of mental fitness.

    Positive Intelligence App -  The app tracks your daily progress against minimum targets associated with new neural pathway (muscle) formation. Short, simple and succint,  2 minute personalized daily coaching tips from Shirzad continue to both encourage and challenge you to keep going.
    ADHD accountability community -  Join the weekly pod calls (of 5 people max) so you can process the mental fitness learnings by talking through your insights with fellow ADHD participants
    Bonus #1: Two 1:1 strategy sessions based on your assessment results and solidifying your commitment to your goals before & after the program.
    Bonus #2: Chapters 1-8 of Shirzad Chamine's bestselling book Positive Intelligence (audio).

    Plus a 30 day money back guarantee

    8 Week PQ Mental Fitness Program + Weekly 1:1 Coaching + EFS Training

    £2997

    ADHD 1:1 coaching - Laser focused weekly 1-hour ADHD coaching & Executive function skills (EFS) training focused on helping you to heal rejection sensitivity and increase resillience within the 8 weeks with Ruth-Ellen. 
    PQ Program -  Combining weekly video sessions, Shirzad Chamine guides you step-by-step over a six-week period to boost the 3 core muscles of mental fitness.
    Positive Intelligence App -  The app tracks your daily progress against minimum targets associated with new neural pathway (muscle) formation. Personalized daily coaching tips from Shirzad continue to both encourage and challenge you to keep going.
    ADHD accountability community -  Join the weekly pod calls (of 5 people max) so you can process the mental fitness learnings by talking through your insights with fellow ADHD participants
    Bonus #1: Two 1:1 strategy sessions based on your assessment results and solidifying your commitment to your goals before & after the program.
    Bonus #2: Chapters 1-8 of Shirzad Chamine's bestselling book Positive Intelligence (audio).

    Plus a 30 day money back guarantee

    Frequently Asked Questions

    Is this the right program for me?

    This is the right program for you if this sounds like you: 

    • You don't like dwelling in feelings for too long
    • You don't bother to try if you can't be outstanding
    • Sometimes you feel empty and depressed inside, but push the feeling aside
    • Self acceptance is continously conditioned on the next success & happiness is short lived
    • You push yourself until you no longer can function to the point of burnout and it has happened more than once

    And if you are:

    a) Committed to improving your performance and effectiveness dramatically while reducing stress,  b) looking for a science-based and trusted system to make it stick, and c) willing to put in the initial effort to rewire years of mental habits that don't serve you.

    Then this is 1000% the program for you

    Aren't negative emotions sometimes helpful?

    Some people believe that negative emotions are helpful. For example, they think stress gives them their performance edge, or beating themselves or others up is helpful for continual improvement.

    Feeling pain for a split second when your hand touches a hot stove is indeed useful, it is delivering an important alert. But your Saboteurs keep your hand on the hot stove, continuing to feel negative emotions which harm both performance and happiness.

    In this program we learn to use negative emotions as a helpful alert, and then quickly shift to the positive region of the brain that has the calm clarity, objectivity, and creativity to handle the challenge most effectively.

    Who will deliver/lead the Positive Intelligence Program?

    Shirzad Chamine will personally conduct each of the weekly video sessions. Shirzad will also participate daily in the exclusive online community of the program participants to answer questions, provide coaching, and cheer you on.

    Shirzad lectures on Positive Intelligence at Stanford University and works with Stanford’s NCAA athletes. A preeminent C-suite advisor, Shirzad has coached hundreds of CEOs and their executive teams. His background includes graduate level studies in neuroscience in addition to a BA in psychology, an MS in electrical engineering, and an MBA from Stanford.  

    Each week you will be lead by Ruth-Ellen in pod meetings which are live and helps you to connect, communicate and clarify your biggest takeaways for the week. 

    Ruth-Ellen coaches neurodivergents on a weekly basis and has trained over 800 neurodiverse people. Her backgrond includes generating £120m in new business sales for companies like Expedia group, training senior leaders for the London Business School, Lush, Financial Times & Endemol Shine to name a few.


    How much time and effort is required? 

    You'd be committing to watching a 1-hour video once per week and doing a combined total of 15 minutes per day of practice guided by the Positive Intelligence app exclusively designed for this program. 

    This might sound like a lot of time. In fact, cumulatively, it constitutes less than 2% of your awake time for the duration of the program. Please consider that your Saboteurs are costing you far more than 2% of your time, effort, energy, and productivity. Consider how much more than 2% of time and productivity this six-weeks investment will save for years to come.  

    How is this different from reading the book?    

    You'd never learn to ride a bicycle by reading a book about it. You'll be asked to read the first 8 chapters of the book while participating in the program. The book provides the research foundation and introduces the tools. The video session guides you through experiential exercises that help you personalize the tools to your own personality and needs. And the app coaches you to practice one tool at a time in the context of your own daily work and life challenges. 

    Are the ADHD pod calls neccessary?    

    The 6 week program as it stands is transformative.

    But there are a some key elements that are not included in the program that are only included in based on my combination of working with 800 AD(H)D and neurodivergents and going through the program and now training as a PQ coach

    99% is hard, 100% is easy. 

    When you give one thing 100 percent of your energy, and enjoy the other elements of your life.

    Some people succeed where others don’t because they commit completely to a cause or goal. Self-made people don’t half-ass their investment strategy. 100% is attending the pod calls.

    Do you have corporate/group discounts?

    Yes, if you would like to purchase the Positive Intelligence program for your employees, or any group of 8 people and above, please contact me for more information.

    How can I contact you I still have questions?

    For any questions, please contact or  click this link to complete our form or join me for the next PQ Masterclass 10 masks of protection event

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