Women’s Fitness Business

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The brief

The owner of a thriving women’s fitness business, was at a breaking point. Despite having a team in place, she was bogged down with administrative tasks, daily decision-making, and constantly putting out fires. Her team was busy but often working on activities that didn’t drive membership growth or client retention. Common bottlenecks included: Inefficient Client Onboarding: New members were welcomed inconsistently, leading to confusion and missed opportunities for upselling packages. Redundant Administrative Tasks: The team spent hours manually booking sessions and handling client check-ins instead of focusing on improving client experience. Lack of Strategic Delegation: As the CEO, she held onto operational tasks like class scheduling and inventory tracking, tasks that could have been delegated. Missed Growth Opportunities: Without the time to think strategically, she had ideas to expand to new locations but lacked the bandwidth to execute.

How We Executed Scaling Simplified™

Over 90 days, we applied the Scaling Simplified™ frameworks to overhaul her approach and build systems that empowered her team and freed her time.

  1. Conducted a Deep-Dive Workload Audit:

    • Categorised every task she and her team handled daily.
    • Identified and eliminated low-value activities, such as redundant manual check-ins and excessive reporting that added no real value.
  2. Implemented Delegation Strategies:

    • Created SOPs (Standard Operating Procedures) for tasks like class scheduling, client follow-ups, and inventory management.
    • Aligned team roles to individual strengths, empowering team members to take ownership of key responsibilities like member retention and sales.
  3. Automated Repetitive Processes:

    • Set up a client management system to handle onboarding, bookings, and automated follow-ups.
    • Introduced tools to track memberships and upselling opportunities, allowing the team to focus on delivering exceptional client experiences.

Key Takeaways for Service-Based Business Owners Below!

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If you’re feeling stuck managing the day-to-day, consider: Are you spending time on tasks that someone else could handle? Do your processes support growth, or are they slowing you down? What could your business achieve if you focused on high-revenue activities?

Creativity reimagined

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