Your biggest pipeline loss isn't competitors. It's silence.

Convert a third of your 'no decision' pipeline into closed revenue.

TAP gives your sales team the system your best closer runs instinctively — tracked proposals, behaviour-based follow-up, and forced decision windows — so deals stop dying in silence.

For B2B sales teams running Salesforce · Results in one quarter · No extra headcount required

Every VP of Sales describes the same problem

Across SaaS, FinTech, manufacturing, healthcare, and professional services. The story is always the same.

Step 1

Great discovery. Proposal goes out.

Champion is positive. Stakeholders are engaged. CRM says "proposal sent." Everyone feels good.

Step 2

Then procurement, legal, or a committee joins.

The timeline vanishes. Your champion goes internal-only. You can't see what's happening on their side.

Step 3

Your rep sends "just checking in." Twice.

Then it feels awkward. The deal becomes "keep warm." Nobody forces a decision. It drifts.

The Result

It's not a loss. It's 'no decision.'

The biggest bucket in your pipeline isn't competitive loss — it's deals that were never decided. That's revenue you already paid to acquire.

Your best closer already solves this. TAP makes it automatic.

Average rep

Sends "checking in" and waits
Pings the champion and hopes
Treats "sent" as the finish line
Deal becomes background noise

Best closer

Multi-threads across stakeholders
Ties follow-up to operational pain
Locks a date-based decision
Creates a yes/no moment

TAP turns your best closer's instincts into a system every rep runs automatically — tracked, triggered, and enforced.

Proposal to decision. Nothing in between.

Four stages. One system. No deals die quietly.

1
📄

Create

Send proposals with tracking, decision windows, and stakeholder context built in from the start.

2
👁

Observe

See who viewed it, which sections, how often, and whether it was shared internally. Silence becomes data.

3

Respond

AI drafts follow-ups grounded in what they actually engaged with — not "just checking in."

4

Decide

Decision windows create a clear endpoint. Yes, no, or pause — but never "it just went quiet."

See if TAP fits your pipeline

We'll look at your current post-proposal process, identify where deals are stalling, and show you what TAP changes — with numbers specific to your team.

30 minutes
📊 Your pipeline, your numbers
🎯 Specific recommendations
Book a Call →

No pitch deck. No pressure. If TAP isn't right for your team, we'll tell you.

Per-seat pricing. Scale with your team.

Annual billing. No hidden fees. One deal recovered pays for itself.

TAP Core

Proposal tracking, behaviour-triggered follow-up, and decision windows for every rep.

£95/user/month
Minimum 8 users · Billed annually
  • Unlimited proposals & contacts
  • Proposal view tracking
  • Behaviour-triggered follow-up
  • AI-written messages
  • Decision window enforcement
  • Outcome tracking & reporting
  • Email & chat support
Get Started →

TAP Enterprise

Full platform with team workflows, white-label delivery, and dedicated onboarding.

£150/user/month
Minimum 15 users · Billed annually
  • Everything in Plus
  • White-label proposals
  • Shared proof library
  • Conversation assignment
  • Salesforce integration
  • Dedicated onboarding
  • Quarterly business review
Get Started →

Not sure which tier fits? Book a call and we'll size it to your team and pipeline.

Your forecast doesn't have to be wishcasting.

Convert 'no decision' pipeline into closed revenue in one quarter — without adding headcount, or hoping reps remember to follow up.

Book a Call →