Legal & Information
Privacy Policy
You deserve to know what happens to your information, why it may be needed and how you can stay in control of it.
Last updated: 12 July 2026
In brief
Ruth-Ellen Danquah only collects information that is needed to respond to you, provide a service, manage a booking or purchase, send communications you have asked for, keep the website working, or meet legal responsibilities. Your personal information is not sold.
- Use only what is needed.
- Explain why it is used.
- Keep it no longer than necessary.
- Give you clear routes to ask questions or make a request.
01 / Who we are
Who is responsible for your information?
This is the site-wide Privacy Policy for Ruth-Ellen Danquah, including ANCHOR™, The Conversion Lab, The Intuitive Regulation Studio and In Community.
The data controller is the person or organisation responsible for deciding how and why personal information is used.
- Legal entity / data controller
- Celebrated Not Tolerated Ltd
- Trading name
- Ruth-Ellen Danquah
- Company number
- 08554472
- Registered office
- Preston
- Website
- ruth-ellen.com
- Country and governing law
- United Kingdom. Where legal jurisdiction applies, England and Wales.
- Privacy contact
- hello@ruth-ellen.com
- General and accessibility contact
- hello@ruth-ellen.com
02 / What we may collect
Information connected to the way you interact with us
The exact information collected depends on how you choose to engage with the website, a programme, a service, a booking, a free community, a digital resource or a third-party platform linked from this site.
| Type of information | Examples | Why it may be used | Where it comes from |
|---|---|---|---|
| Enquiry and contact information | Name, email address, telephone number, organisation, role, message details and any information relevant to your enquiry. | To reply to you, understand what you are asking for and provide relevant information or support. | When you contact the business by email, form, booking request, social platform or another contact route. |
| Booking and purchase information | Booking details, order details, purchase records, transaction references, payment status and information needed to provide the relevant service or resource. | To arrange a session, deliver a purchase, administer an agreement, manage customer support or deal with a query. | When you book, purchase, subscribe or enter into an agreement. |
| Email-list and communication preferences | Email address, name, subscription choices, unsubscribe records and communication preferences. | To send the communications you have signed up for and respect your contact preferences. | When you join an email list, free community, waiting list or opt in to receive updates. |
| Community and free resource information | Name, email address, sign-up details, answers submitted through forms, and information you choose to share in a community or resource pathway. | To provide access to the free resource, community or route-finding experience and to send relevant follow-up where you have agreed to receive it. | When you join In Community, complete a route-finding form, request a resource or submit a related form. |
| Service preparation information | Information you voluntarily share before a private session, programme, consultation or support conversation. | To prepare for and provide the service you have requested. Please only share information that is relevant to the support being provided. | Directly from you through booking forms, pre-session forms, Formaloo forms, email or messages. |
| Technical, analytics and cookie information | Device, browser, approximate location, IP address, page interaction, cookie choices, traffic source and similar website-use information. | To operate, protect and improve the website, understand what is working and manage cookie preferences. | Automatically through the website, WPConsent, Google Analytics and confirmed third-party tools. |
| Information included in messages | The details you choose to include in an enquiry, support request, feedback form, booking form or email. | To respond appropriately and provide the service, information or support requested. | Directly from you. |
03 / Access, wellbeing and sensitive information
Information you choose to share for support
Some forms or service-preparation questions may invite you to share information about access needs, neurodivergence, disability, wellbeing, emotional experiences or the situation you want support with.
This information is only requested where it helps provide the service, resource, session or support you have asked for. You do not need to share more than feels relevant.
If you do not want to include sensitive information in a form, you can keep your answer brief and contact hello@ruth-ellen.com if you need another way to share relevant access or preparation information.
04 / How and why information is used
Clear purposes and lawful bases
Personal information is only used where there is a clear reason to do so and where UK data protection law allows it.
| Purpose | What this may involve | Lawful basis usually relied on |
|---|---|---|
| Responding to enquiries and support requests | Reading and replying to messages, arranging a conversation, answering a question or providing information requested by you. | Legitimate interests, or steps taken before entering into a contract where your enquiry is about a service or purchase. |
| Providing bookings, services, programmes or digital resources | Managing bookings, delivering agreed work, providing access to resources, handling customer support and administering purchases or contracts. | Contract, or steps taken before entering into a contract. |
| Preparing for sessions or support | Reviewing information you provide in a pre-session form, access-needs form or service-preparation form. | Contract, legitimate interests and, where special-category information is involved, explicit consent where required. |
| Processing payments and purchase records | Taking payment, confirming payment status, issuing receipts, managing subscriptions or one-off purchases and keeping accounting records. | Contract and legal obligation. |
| Sending email communications | Sending updates, resources, invitations or other communications you have asked to receive. | Consent, or legitimate interests where there is an existing customer relationship and the law allows this. |
| Managing unsubscribe and communication preferences | Recording opt-outs so that unwanted marketing emails are not sent. | Legal obligation and legitimate interests. |
| Operating and improving the website | Maintaining the website, understanding technical performance, improving navigation and addressing security or operational issues. | Legitimate interests. Consent is used where required for optional cookies, analytics or similar technologies. |
| Meeting legal, accounting or regulatory responsibilities | Keeping records, responding to lawful requests, managing tax and accounting obligations, and protecting legal rights. | Legal obligation and legitimate interests. |
05 / Payments, bookings and third parties
Services outside this website
Some parts of the customer journey are provided through third-party services. These services may collect or process information under their own privacy policies.
| Provider or service | What it is used for | Information it may handle | Privacy information |
|---|---|---|---|
| WordPress / ruth-ellen.com website | Website pages, navigation, content and basic website operation. | Technical information, cookie choices, website interaction data and any information submitted through website features. | Managed through this Privacy Policy and the relevant website provider settings. |
| WPConsent | Cookie consent banner, cookie preferences, consent records and cookie-policy information. | Cookie preferences, consent choices, technical information connected to cookie settings and details of cookies detected on the website. | WPConsent Privacy Policy |
| Formaloo | Forms, enquiries, pre-session forms, feedback forms, access-needs forms, route-finding questions and other information submitted directly by you. | Name, email address, answers submitted through forms, enquiry details, booking-preparation information, access needs and any other information you choose to share. | Formaloo Privacy Policy |
| Stripe | Payments, subscriptions, checkout and payment confirmation for digital products, services, sessions or programmes. | Name, email address, billing details, payment status, transaction reference and purchase information. Card details are handled by Stripe and are not stored on this website. | Stripe Privacy Policy |
| Trafft | Booking appointments, managing session availability and sending booking-related confirmations or reminders. | Name, email address, booking details, appointment choices and information submitted through the booking flow. | Trafft Privacy Policy |
| Google Analytics | Understanding how visitors use the website, which pages are visited and how the site can be improved. | Device, browser, approximate location, pages visited, traffic source, interaction data and similar analytics information. Google Analytics should not be used to intentionally collect directly identifying information through website forms. | Google Privacy Policy |
| Heartbeat | Product-specific checkout, community access, member areas, course/resource access or related product delivery where used. | Name, email address, account details, purchase or access status, community activity and information you provide inside the Heartbeat space. | Heartbeat Privacy Policy |
| Insight Timer | Live sessions, event listings, profile links and community interaction that happens on the Insight Timer platform. | Information you provide directly to Insight Timer, such as your profile, registrations, comments, messages or engagement on that platform. | Insight Timer Privacy Policy |
| Email and website contact routes | General enquiries, support questions, access needs and privacy requests. | Name, email address, message content and any relevant information you choose to provide. | Managed through this Privacy Policy and the relevant email or form provider used at the time you contact the business. |
Product-specific privacy notices and terms
This is the masterbrand Privacy Policy for Ruth-Ellen Danquah. Certain products, tools, communities, checkouts or services may have supplementary privacy information, terms or checkout conditions where their data processing or delivery model differs from the site-wide arrangements.
- ClearTask privacy notice: /cleartask/privacy/
- ClearTask terms: https://ruth-ellen.com/cleartask/terms/
- Context Keeper privacy notice: https://context-keeper.productlift.dev/p/privacy-policy-QiaoDs
Product-specific sales pages, Heartbeat checkouts, Stripe checkouts, contracts, statements of work and service agreements may also include additional terms, privacy information, cancellation rules or delivery conditions.
07 / International transfers
Where information is processed
Some third-party providers may process information outside the United Kingdom. Where this happens, Ruth-Ellen Danquah relies on the provider’s published privacy information, contractual terms and transfer safeguards that apply to that service.
When new providers are added, their data-processing locations and transfer arrangements should be reviewed before they are used for personal information.
08 / How long information is kept
Keeping information only for as long as needed
Personal information is not kept for longer than necessary for the reason it was collected, unless a longer period is needed for legal, accounting, safeguarding, dispute-resolution or regulatory reasons.
| Information type | Retention period | Reason |
|---|---|---|
| General enquiries and correspondence | Up to 24 months after the last meaningful contact, unless a longer period is needed for legal or contractual reasons. | To respond to follow-up questions, maintain continuity and manage reasonable business records. |
| Booking, purchase, contract and accounting records | Usually 6 years from the end of the company financial year they relate to, or longer where legally required. | To meet company, tax, accounting and legal obligations. |
| Service delivery notes, preparation forms and client support records | Up to 3 years after the service or programme ends, unless a shorter or longer period is agreed or required. | To provide continuity, deal with queries and maintain appropriate records of the support provided. |
| Access, wellbeing or special-category information shared for support | Up to 3 years after the relevant service or programme ends, unless you ask for earlier deletion and there is no legal or contractual reason to keep it. | To provide continuity, honour access needs, manage queries and keep appropriate records of support provided. |
| Email-list records and communication preferences | Until you unsubscribe or ask to be removed. A limited suppression record may be kept so that your opt-out is respected. | To send only the communications you have asked for and avoid sending unwanted marketing. |
| Technical, cookie or analytics information | According to the cookie settings, website tools and provider retention periods in use at the time. | To operate, protect and improve the website, and respect cookie preferences. |
| Privacy rights requests | Up to 6 years where needed to show how a request was handled. | To maintain a record of data protection requests and responses. |
09 / Your rights
Your choices and rights over personal information
Depending on why and how information is used, you may have the following rights under UK data protection law.
Access
Ask for a copy of the personal information held about you.
Correction
Ask for inaccurate or incomplete information to be corrected.
Deletion
Ask for information to be deleted where there is no longer a valid reason to keep it.
Restriction
Ask for the use of information to be limited in certain circumstances.
Portability
Ask to receive certain information in a reusable format, where the right applies.
Objection
Object to certain uses of personal information, including direct marketing where relevant.
Withdraw consent
Where consent is the lawful basis, withdraw it at any time. This will not affect use that took place before withdrawal.
Complain
Raise a concern with the Information Commissioner’s Office if you are unhappy with how your information has been handled.
How to make a request
Email hello@ruth-ellen.com with “Privacy Request” in the subject line and explain what you need. Reasonable information may be requested to confirm identity before a request is completed.
You can also complain to the UK Information Commissioner’s Office at ico.org.uk.
10 / Keeping information safe
Taking proportionate care
Reasonable steps are taken to protect personal information against unauthorised access, loss, misuse or alteration. The level of protection should reflect the nature of the information and the services being provided.
No website, platform or method of sending information online can be guaranteed to be completely secure. Please avoid sending information that is not needed for your enquiry.
11 / Changes to this policy
Keeping this notice current
This policy may be updated when the website, services, providers or legal requirements change. The “Last updated” date at the top of this page will show when the latest version was published.
12 / Contact us about privacy
Questions, requests or concerns
Contact the business using the details below if you have a privacy question, want to make a data-rights request, need support accessing this information or want to discuss how your details have been used.
