Stage 1
The proposal goes out
The opportunity looks healthy because the buyer was engaged and the CRM records “proposal sent”.
AI-enabled proposal-to-decision infrastructure
Your biggest pipeline loss is not always a competitor. It is no decision.
TAP helps consultants, agencies and B2B sales teams turn stalled proposals into clear commercial outcomes. It connects proposal creation, buyer signals, contextual follow-up, relevant experience and defined decision windows—so opportunities do not disappear into silence.
Built for high-value service sales, multi-stakeholder buying journeys and teams that need a clearer route from proposal to decision.
DiagnoseIdentify where proposals lose momentum.
CreateBuild from captured opportunity context.
ObserveSurface proposal engagement signals.
InterpretSeparate evidence from assumptions.
RespondChoose a relevant next action.
DecideReach a yes, no or agreed pause.
The problem
A strong proposal can still disappear into silence.
Discovery goes well. The buyer is positive. The proposal is sent. Then procurement, finance, legal or another stakeholder becomes involved and the route to a decision becomes less visible.
Stage 2
The buying group expands
Procurement, legal, finance or internal stakeholders become involved, but the seller has limited visibility.
Stage 3
Follow-up becomes generic
The seller sends “just checking in”, waits, tries again and eventually moves the opportunity into “keep warm”.
The result
It is not recorded as a loss. It remains “no decision”.
Revenue the business already paid to acquire stays trapped in a pipeline with no credible route to an outcome.
TAP is built for the gap between “proposal sent” and a clear yes, no or agreed pause.
The operating gap
Your best closer already knows how to manage this.
TAP turns that judgement into a repeatable, observable and governable workflow.
Typical follow-up
Sends “just checking in” and waits
Relies on one internal champion
Treats “proposal sent” as progress
Leaves the decision date undefined
→
TAP-enabled workflow
Uses buyer activity to shape the next action
Keeps stakeholder and diagnostic context visible
Matches relevant experience to the opportunity
Creates a defined yes, no or pause point
How TAP works
Proposal to decision. One connected workflow.
TAP brings discovery context, proposal creation, observed buyer signals, responsible interpretation and contextual follow-up into one system.
1
Diagnose
Capture what happens after proposals, current follow-up behaviour, silence assumptions, pipeline size, revenue risk and a real stalled-deal example.
2
Create
Reuse diagnostic and lead context to structure the buyer situation, desired outcome, approach, evidence, package options and decision window.
3
Observe
Surface proposal views, repeated engagement, section attention, package interaction and possible internal-evaluation signals.
4
Interpret
Deal Reality separates self-reported context, observed behaviour, TAP’s inference and the human judgement still required.
5
Respond
Draft the next message or action using buyer activity, opportunity context, decision timing and approved, relevant experience.
6
Decide
Move the opportunity towards a clear yes, no, agreed pause, revised decision date or clean closure.
TAP surfaces signals. It does not treat those signals as certainty. Human judgement remains part of every meaningful commercial decision.
Responsible automation
AI where interpretation helps. Rules where consistency matters. Humans where judgement belongs.
AI support
Proposal and message drafting, structuring rough experience, identifying possible relevance and summarising opportunity context.
Workflow rules
Decision windows, timing, cooldowns, branching, stop conditions, re-engagement eligibility, outcomes and qualification controls.
Human judgement
Message approval, evidence review, stakeholder strategy, commercial exceptions, relationship decisions and final outcomes.
Proof of Work
Your experience, captured before working memory loses it.
TAP stores the experiences, decisions and lessons that may otherwise disappear, then makes them usable only when they are relevant and appropriate.
Experience becomes structured evidence.
Capture a rough memory first. TAP can help organise it without changing what actually happened.
- What happened and what problem was addressed
- What changed and what the experience demonstrates
- Where the experience may be relevant
- Approved claims and current evidence status
- Sensitivity and outbound-use boundaries
- Situations where the experience must not be used
Proof is not permission by itself. Relevance creates permission.
Start with the problem
Find out what is causing your proposals to go quiet.
Complete the diagnostic to identify whether the main gap is visibility, follow-through, stakeholder context, timing or the absence of a defined decision path.
Take the Pipeline Diagnostic →Choose how to run TAP
Choose the level of control and support you need.
Run TAP yourself, have us operate it with you, or scope a wider team implementation.
Self-service software
TAP DIY
You set it up, operate it and retain control. Best for founders, consultants, agencies and small teams with the capacity to manage their own proposal and follow-up process.
View DIY Plans →Managed service
TAP Managed
We configure, operate and refine the system with you. Best when you want the visibility and commercial discipline without running the platform day to day.
View Managed Options →Larger sales teams
Team Rollout
For organisations requiring role-based access, manager visibility, onboarding, integration planning and dedicated implementation.
Discuss a Team Rollout →TAP DIY plans
Full access to TAP. You set it up, run it and own the process.
Choose the level of decision intelligence and team capability your pipeline needs.
TAP Core
The essential proposal-to-decision system.
£79 / month
or £790/year
- Unlimited proposals and contacts
- Pipeline Diagnostic and Rescue Plan
- Diagnostic-to-proposal context reuse
- Proposal engagement tracking
- AI-assisted and rules-based proposal drafting
- Contextual follow-up recommendations
- Defined decision windows and overdue visibility
- Outcome tracking
- Basic experience and evidence matching
- Human-reviewed outbound messages
Most popular
TAP Scale
Advanced decision routing, timing and re-engagement for an active pipeline.
£179 / month
or £1,790/year · TAP Clone included annually
- Everything in Core
- Engagement-based branching
- Advanced timing and cooldown rules
- Outbound sequences
- Re-engagement campaigns
- Deal Reality
- Decision Paths
- Anti-Vanity pipeline reporting
- Advanced Proof of Work matching
- Priority support
- TAP Clone included on annual plans
Most people start with Scale. Step down later if you do not need the additional routing and automation.
TAP Authority
Shared decision infrastructure for agencies and small teams.
£349 / month
Annual plan available after rollout scope is agreed
- Everything in Scale
- Multiple team members
- Conversation ownership and assignment
- Shared experience and evidence library
- White-labelled proposals
- Team decision dashboard
- Shared Proof of Work governance
- Team onboarding guidance
- Organisation-level workflow configuration
| Capability | Core | Scale | Authority |
|---|---|---|---|
| Pipeline Diagnostic | ✓ | ✓ | ✓ |
| Proposal creation and tracking | ✓ | ✓ | ✓ |
| Rules-based fallback drafting | ✓ | ✓ | ✓ |
| Deal Reality and Decision Paths | — | ✓ | ✓ |
| Advanced re-engagement | — | ✓ | ✓ |
| Multiple users | — | Limited | ✓ |
| Shared evidence library | — | — | ✓ |
| White-labelled proposals | — | — | ✓ |
TAP Managed
You do not need to log in, configure the system or manage the follow-up logic yourself.
We configure, operate and refine TAP with you. You receive a managed system, clear reporting and ongoing optimisation—not another platform to maintain.
Managed Foundation
One core proposal journey, configured and maintained for you.
From £750 / month
Implementation from £1,000–£1,500
- Initial pipeline diagnostic
- TAP configuration
- One proposal journey
- Decision-window setup
- Follow-up logic
- Message review
- Monthly optimisation
- Managed reporting
Active optimisation
Managed Growth
More journeys, smarter routing and active refinement.
From £1,500 / month
Implementation from £2,500
- Everything in Foundation
- Multiple services or proposal journeys
- Engagement-based branching
- Re-engagement campaigns
- Proof of Work structuring
- Decision Path configuration
- Fortnightly optimisation review
- Team reporting
Managed Scale
Managed decision infrastructure for a sales team.
From £3,000 / month
Implementation and integration scoped separately
- Everything in Growth
- Team workflows
- Manager and decision dashboards
- Role and ownership design
- Governance and evidence controls
- CRM integration planning
- Dedicated review cadence
- Quarterly pipeline and decision review
Team rollout
Need TAP across a wider sales team?
Team licensing is available for organisations requiring eight or more users, role-based permissions, manager visibility, shared workflows, CRM integration planning and dedicated onboarding.
- Role-based access and team workflows
- Manager and decision visibility
- Shared experience and evidence governance
- Implementation and onboarding
- CRM integration planning
From £95–£150 / user / month
Annual billing. Final scope depends on users, systems, configuration and implementation requirements.
Discuss a Team Rollout →
Pipeline review
Bring one stalled proposal. Leave with a clearer next decision.
We will examine what happened after the proposal was sent, identify the missing commercial control and recommend the right TAP route: DIY, Managed or Team Rollout.
30 minutes
One real stalled opportunity
Specific recommendations
See what is causing your proposals to stall.
Diagnose Your Pipeline