About me

ADHD decision paralysis in business — how to overcome decision fatigue for entrepreneurs

Founder of Scaling Simplified™ with AI | Former £120M SaaS Sales Generator | Creator of Nervous-System-Safe Business Strategy

Before I helped ADHD entrepreneurs build businesses that support their brain… I was closing multi-million-pound SaaS deals from inside a global sales floor.

As an inside sales agent at Egencia (an Expedia Group brand), I generated over £120 million in new business sales — not through bro tactics or burnout… but by deeply listening, building real connection, and translating chaos into clarity.

But here’s the part I don’t usually say: While I was helping global clients simplify their systems… my own was a hot mess of sticky notes, open tabs, and missed follow-ups. Because like many of my clients — I’m ADHD too. Brilliant. But overwhelmed. Witty. But wildly overcommitted. Capable. But constantly ghosting my own goals.

So I built a different kind of system — One that doesn’t rely on hyperfocus or hustle. One that honours your energy, automates what drains you, and gives your brain what it actually needs to succeed.

That became Scaling Simplified™ with AI: A plug-and-play, trauma-informed business rebuild — made for real humans, not productivity robots.

Does this sound like you?

I support creative founders, coaches, and ADHD leaders who are ready to stop ghosting their own brilliance. Together, we create:

1. Lead-to-client automation systems that save hours and soothe your nervous system

2. Capacity-aligned offers that simplify your delivery and increase your income

3. Visibility strategies that work even on low-spoon days

This isn’t about “scaling faster.” It’s about scaling smarter — in a way that supports your sensitivity and your success.You deserve to build momentum — without masking, forcing, or burning out. Whether you need a quick clarity boost, a fresh rebuild, or ongoing support, there’s a starting point waiting for you below. Pick what feels right. Wherever you are on your journey — stuck, rebuilding, or scaling — there's a path designed for your brain."

Choose Your Starting Point:

You deserve a business (and a life) that fits your energy — not one that drains it. Whether you need a quick clarity boost or a full rebuild, there's a path waiting for you. Choose your starting point below.

Curious about your consistency style?

Free 60-Second Quiz

Uncover your consistency blueprint and next best step.

Ready to rebuild with me 1:1?

Scaling Simplified™ with AI

Together, we’ll automate your lead-to-client flow, redesign your offer to match your energy, and build a visibility system that doesn’t rely on hyperfocus.

Ongoing Support

ADHD Momentum Membership

A monthly space to reset, reconnect, and get sh*t done — without shame, pressure, or performative productivity.

Read Clients Stories

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