About me
Hi I'm Ruth-Ellen, Simplifier of Things...
My clients walk away with the freedom to focus on their zone of genius, scalable systems that run like clockwork, and the clarity to achieve more in one quarter than in a year.
My Mission?
To help you achieve more in one quarter than most do in an entire year by focusing on what truly matters—scalable systems, strategic clarity, and reclaiming your time.
I’ve seen both sides of scaling.
In one SaaS business, I generated £120M in new business sales over two years, contributing to their leap from seven to eight figures. In another, I couldn’t even hit £10k months, was fired, and watched the company plateau. The difference? Leadership. The company that scaled had visionary leaders who trusted their team, invested in systems, and empowered execution. The other? Micromanagement, lack of alignment, and no clear roadmap. Years later, I’ve coached some of their leaders, and they’re still struggling with the same challenges.
What works for you?
Scaling isn’t just about numbers—it’s about creating a business that works for you. Through my proven Scaling Simplified™ framework, I’ve helped CEOs reclaim their time, streamline operations, and create scalable systems that allow their brilliance to shine. My clients don’t just hit their revenue goals—they build businesses that run like clockwork and give them the freedom to focus on their zone of genius.
What I believe
There’s No Transformation Without Implementation
Information alone doesn’t create change—action does. The gap between where you are and where you want to be is bridged by consistent, intentional implementation.
Only Yesterday is Guaranteed, Not Today
Time is your most valuable asset, and it’s fleeting. Protect it fiercely by focusing on what matters most—what moves the needle and creates a meaningful impact.
You Should Be Celebrated, Not Just Tolerated
Your brilliance deserves a scalable platform. Building a business that highlights your unique genius ensures you’re working in your zone of excellence while creating exponential impact and growth.
See our work
