Before I helped ADHD entrepreneurs build businesses that support their brain… I was closing multi-million-pound SaaS deals from inside a global sales floor.

As an inside sales agent at Egencia (an Expedia Group brand), I generated over £120 million in new business sales — not through bro tactics or burnout… but by deeply listening, building real connection, and translating chaos into clarity.

But here’s the part I don’t usually say: While I was helping global clients simplify their systems… my own was a hot mess of sticky notes, open tabs, and missed follow-ups. Because like many of my clients — I’m ADHD too. Brilliant. But overwhelmed. Witty. But wildly overcommitted. Capable. But constantly ghosting my own goals.

So I built a different kind of system — One that doesn’t rely on hyperfocus or hustle. One that honours your energy, automates what drains you, and gives your brain what it actually needs to succeed.

That became Scaling Simplified™ with AI: A plug-and-play, trauma-informed business rebuild — made for real humans, not productivity robots.

I support creative founders, coaches, and ADHD leaders who are ready to stop ghosting their own brilliance. Together, we create:

This isn’t about “scaling faster.” It’s about scaling smarter — in a way that supports your sensitivity and your success.You deserve to build momentum — without masking, forcing, or burning out. Whether you need a quick clarity boost, a fresh rebuild, or ongoing support, there’s a starting point waiting for you below. Pick what feels right. Wherever you are on your journey — stuck, rebuilding, or scaling — there's a path designed for your brain."