P.S. 90 Day To Sales Mastery is now open
I teach you how to s*** or get off the toilet so you can focus on the tasks that get you more SALES and stop doing that other shit. Because wherever you go there you are.
Give yourself fucking permission to make money
Focus on making £5k or £10k months and don’t deviate from your path, there is a complete your shit plan especially created for when you get unfocused.
There are several companies that I have worked with to generate over £120 million in new business sales including Canon, Hewlett Packard, Hutchinson 3G to name a few.
Get your processes sorted so you have time to make more offers, convert more leads to conversations and get more sales.
Below is the foundational work we do as a breakdown for those that like detail (I am more of a big picture girl, so I feel ya)
😡 WHY YOU ARE NOT GOING TO QUIT, EVER!
There isn’t a day that goes by when yet another business owner decides to go and get a “real job” and packs in their dream to own their own business. I have heard so many business owners say that were at the brink of quitting because they were burnt out with all the activities like posting on Instagram, creating 1000 word posts, doing live streams that weren’t converting, the list went on.
In our one hour kick-off session we will be going through your past stories that may be stopping you from getting the results you want today! We will explore how to be more resilient, tools we can use now to make sure we can show up in full every day so we never feel like this isn’t a “real job”!
😡 CUTTING OUT THE JUNK IN YOUR TRUNK
Never mistake activity for achievement. Your performance is a measure of your success which is highly dependent on processes. We will look at your current processes, get down and dirty and look underneath the hood of your activities. Then we will tighten up the things you are doing so you can eventually get to that 4 hour work week. It’s time to stop doing what you think you should be doing and start doing the things that bring results
😡 SPEAKING TO YOUR IDEAL CLIENT DAILY
In order to close more business, you need to speak to more people. You can’t measure the success of your sales pages, lives, opt ins or videos with numbers that don’t give you a real representation of whether your audience has actually seen your offer.
So we will be creating a plan for 30 days of content that your audience need to hear, see and feel in less than an hour and actually create your ‘I need to work with you NOW video’ that will capture your audience’s attention like they’ve been sucker punched!
😡 CLOSING BUSINESS LIKE A BOSS
This is your Sales Training 4U coaching call session where you get training on the steps to close a call and you close me on the phone. It’s specifically tailored to you, with improv to challenge you! We will recap and I will talk you through the final key you need to unlock the Get More Sales Habits and uplevel time and time again.
😡 THEN FOR THE NEXT 90 DAYS WE SPRINT ON SPECIFIC WORK AND THEN…
😡 COMPLETE YOUR S***: The Results, The Delete, The Repeat, The Complete!
The no excuse session where we look back over the last two weeks, make sure the work you have done aligns with your goal and get to work on the things you still haven’t done. We look at your productivity to procrastination ratios and we get hands on and I train you so you can COMPLETE what needs doing and move YOU the fuck forward!
90 Days To Sales Mastery WILL help you to…
🎯Learn how to increase your momentum through your darkest days even when your life gets hectic
🎯 Save ten hours a week
🎯 Be crystal clear on which tasks you need to concentrate on to generate income
🎯 Know exactly how to attract your ideal client with content that speaks to them & a process that works for you
🎯 Have sales conversations like the boss you are which close into sales with ease
IF YOU DO THE WORK (AND SHOW ME YOUR HOMEWORK) AND GET NO RESULTS YOU EVEN GET YOUR MONEY BACK, THAT’S HOW CONFIDENT I AM THIS SHIT WORKS 💯
By the end of our time together you will have systems in place to run your business smoothly and efficiently be able to take your foot off the gas, be crystal clear on what tasks generate income and master your sales!
That’s 90 Days To Sales Mastery™ baby!
YES, I WANT TO START 90 DAYS TO SALES MASTERY
Schedule your call to see if this amazeballs coaching program is for you by clicking on the link👉 http://bit.ly/90daysqacall
Forget The Beginning Make a New Ending
P.S. 90 Day To Sales Mastery is now open
I teach you how to s*** or get off the toilet so you can focus on the tasks that get you more SALES and stop doing that other shit. Because wherever you go there you are.
Give yourself fucking permission to make money
Focus on making £5k or £10k months and don’t deviate from your path, there is a complete your shit plan especially created for when you get unfocused.
There are several companies that I have worked with to generate over £120 million in new business sales including Canon, Hewlett Packard, Hutchinson 3G to name a few.
Get your processes sorted so you have time to make more offers, convert more leads to conversations and get more sales.
Below is the foundational work we do as a breakdown for those that like detail (I am more of a big picture girl, so I feel ya)
😡 WHY YOU ARE NOT GOING TO QUIT, EVER!
There isn’t a day that goes by when yet another business owner decides to go and get a “real job” and packs in their dream to own their own business. I have heard so many business owners say that were at the brink of quitting because they were burnt out with all the activities like posting on Instagram, creating 1000 word posts, doing live streams that weren’t converting, the list went on.
In our one hour kick-off session we will be going through your past stories that may be stopping you from getting the results you want today! We will explore how to be more resilient, tools we can use now to make sure we can show up in full every day so we never feel like this isn’t a “real job”!
😡 CUTTING OUT THE JUNK IN YOUR TRUNK
Never mistake activity for achievement. Your performance is a measure of your success which is highly dependent on processes. We will look at your current processes, get down and dirty and look underneath the hood of your activities. Then we will tighten up the things you are doing so you can eventually get to that 4 hour work week. It’s time to stop doing what you think you should be doing and start doing the things that bring results
😡 SPEAKING TO YOUR IDEAL CLIENT DAILY
In order to close more business, you need to speak to more people. You can’t measure the success of your sales pages, lives, opt ins or videos with numbers that don’t give you a real representation of whether your audience has actually seen your offer.
So we will be creating a plan for 30 days of content that your audience need to hear, see and feel in less than an hour and actually create your ‘I need to work with you NOW video’ that will capture your audience’s attention like they’ve been sucker punched!
😡 CLOSING BUSINESS LIKE A BOSS
This is your Sales Training 4U coaching call session where you get training on the steps to close a call and you close me on the phone. It’s specifically tailored to you, with improv to challenge you! We will recap and I will talk you through the final key you need to unlock the Get More Sales Habits and uplevel time and time again.
😡 THEN FOR THE NEXT 90 DAYS WE SPRINT ON SPECIFIC WORK AND THEN…
😡 COMPLETE YOUR S***: The Results, The Delete, The Repeat, The Complete!
The no excuse session where we look back over the last two weeks, make sure the work you have done aligns with your goal and get to work on the things you still haven’t done. We look at your productivity to procrastination ratios and we get hands on and I train you so you can COMPLETE what needs doing and move YOU the fuck forward!
90 Days To Sales Mastery WILL help you to…
🎯Learn how to increase your momentum through your darkest days even when your life gets hectic
🎯 Save ten hours a week
🎯 Be crystal clear on which tasks you need to concentrate on to generate income
🎯 Know exactly how to attract your ideal client with content that speaks to them & a process that works for you
🎯 Have sales conversations like the boss you are which close into sales with ease
IF YOU DO THE WORK (AND SHOW ME YOUR HOMEWORK) AND GET NO RESULTS YOU EVEN GET YOUR MONEY BACK, THAT’S HOW CONFIDENT I AM THIS SHIT WORKS 💯
By the end of our time together you will have systems in place to run your business smoothly and efficiently be able to take your foot off the gas, be crystal clear on what tasks generate income and master your sales!
That’s 90 Days To Sales Mastery™ baby!
YES, I WANT TO START 90 DAYS TO SALES MASTERY
Schedule your call to see if this amazeballs coaching program is for you by clicking on the link👉 http://bit.ly/90daysqacall
Are Measuring with the Wrong Stick?
It’s 6am in the morning my eyes are stinging because I have just listened to Pastor Stever Furtick Measure more sermon via youtube. It hit a nerve. A nerve that I never knew was sensitive enough to be affected. I have come to realise that my self-worth as a mother, social activist, social media junkie, and believer, has all been measured wrong.
The thing is this revelation isn’t new, just more apparent the more I get older. I have let myself be measured with the wrong stick, the calculations have never added up.
I always wondered why I detested them so what do you do question, not for the obvious elevator pitch.
It’s more so because people seem to think your title, what you do is the measurement of your worth. And for a very long time, I bought into that lie.
Beating The Expectation Monster
I remember when I told my sister that myself and the kids go cinema and that is our thing, our family time the way we bond. To me, it’s as good as people fishing together and saying nothing. Because sometimes sitting in silence says so much more about us than sitting trying to fill in the gaps with fluff.
Never the less She scoffed me and belittled me.
To this day, that is what we do and I am glad we do. You see I wasn’t put on this earth to be my sister. I was not put here to be a copycat of someone else. Compare and contrast me all you want, but that is not how my God measures.
And that is not how he measures you.
How often do you pray?
Measuring with the wrong stick!
How often do you hug your children?
Measuring with the wrong stick!
How often do you meditate?
Measuring with the wrong stick!
How often do you go gym?…you get the picture
Not one of these things tell you about the impact I am making, the weight I am adding to my life or others they are all just vanity metrics. Metrics that are often set against someone else’s benchmark,
How often do you tweet?
How often do you blog…
Measuring with the wrong stick!
It’s like we are constantly being asked: how are you doing with keeping up with the Kardashians? (because who are the Jones).
Rule of thumb now is that long copy rocks…They say you should write 10000 words, pahh that would take me a week.
Once I wrote content to put on LinkedIn it took me a week to write
When I finally did hit publish
Then I got a comment from someone I am not even following, about my bad grammar. I was beside myself.
The truth of the matter is when it comes to online people believe it is a free for all to be rude.
These people would never dream of saying this stuff face to face and truth of the matter is I didn’t ask for your opinion
Some people may say grow a backbone, stop being so sensitive I know. But I have come to realise I have a sensitive soul (I am an empath) so who I have around me, in my circle, affects me, always has.
I have done some personal development on myself to equip myself and put stuff in perspective but that doesn’t mean you have to put up with nonsense.
It’s time to measure with the right stick, your why? The way YOU treat people.
The feeling YOU leave people when you leave this space
How you are showing up in the world and how you are adding to it?
However, you are going to decide what to measure, make sure it’s using your stick and no one else’s stick
Be Love. Be Brave. Be You.
Ruth-Ellen X

P.S. Healing from Rejection Sensitivity Dysphoria challenge is now open?
?♀️ Want to stop sabotaging your life with unhelpful behaviors and finally stay focused? Let me teach you how to regulate your emotions like a boss. Remember, wherever you go, there you are! ?
? I’ve helped hundreds of emotionally dysregulated people break free from the trigger of negative consequences, and repeat cycle. ?
⏰ Acquire coping skills like a pro with a breakdown of the foundational work we’ll do:
Day 1 – Self-Awareness:
? Get ready to learn:
- The concept of Rejection Dysphoria for ADHD and how it impacts your executive functioning
- Strategies to improve self-awareness and recognize the signs of Rejection Dysphoria
- The importance of self-compassion and positive self-talk
? 1st Challenge of the day:
Complete a self-assessment quiz to gauge your level of Rejection Dysphoria
? Gamification:
Earn points, participate in a “Strengths Challenge” with other participants, and unlock a bonus video on self-compassion techniques by earning enough points!
Day 2 – Emotional Control:
? Get ready to learn:
- The importance of emotional control for executive functioning
- How emotions can impact our behavior and decision-making
- Strategies for regulating emotions, including deep breathing, mindfulness, and cognitive reappraisal
- How to use a “feeling wheel” to identify and label emotions
? 1st Challenge of the day:
Practice deep breathing for 5 minutes whenever you feel overwhelmed throughout the day
? Gamification:
Earn points, share your progress with the group, and compete for the highest score. Unlock a bonus video on advanced emotional regulation techniques by earning enough points!
Day 3 – Mindset:
? Get ready to learn:
- The power of a growth mindset in overcoming Rejection Dysphoria and ADHD
- How to shift from a fixed mindset to a growth mindset
- Strategies for reframing negative self-talk and limiting beliefs
? 1st Challenge of the day:
Identify a limiting belief or negative self-talk and reframe it using a growth mindset
? Gamification:
Earn points, participate in a “Mindset Makeover” challenge with other participants, and unlock a bonus video on advanced mindset techniques by earning enough points!
And if you engage for the entire week, you’ll receive exclusive access to my Resilience Toolkit filled with additional resources and tools to help you continue your journey towards becoming a resilient ninja. ?
You’ll also get ongoing support and guidance via the group and access to private messaging. You’ll feel like you’ve got your own mentor with support in your pocket!
Each task can be done in just 20 minutes, and I’ll be on hand to answer your questions within 24 hours. So, are you ready to level up your resilience skills and become a ninja? ?
February & March Book Haul
With 10k Months: Make More, Change Lives, Give To Charity & Be Happier
The Three Shifts You Need To Take To Get More Sales
Are You Manifesting All Your Desires?
Ruth-Ellen – Love & Light P.S. Did I tell you about the program abundance it is where you reclaim you power, you know that power that was taken from you without your permission. It is the program to get down and dirty in the trenches and take back what is yours, freedom, peace, power, abundance. Coaching with me and you to get to the root of your real desires so that you can be that deliberate creator and build that business & life, that is fit for a Queen. Yes, I am talking to you Queen, you! You don’t want joy, you want the energy that joy brings and the ripple effects that help the world vibrate at a higher level too. You don’t want less stuff to do, you want to do stuff that matters to you and gives you a real sense of purpose. You don’t want £10,000 months, you want experiences that the £10,000 months will bring, and you can have it and more just by sharing your unique insights and power with the world. Your peeps are waiting, so click this link and book your call to claim that abundance now!
You’re Not A Bitch You’re A Queen
For too long, I have avoided this conversation
When I really should have been embracing it
I am queen through and through
Does that mean I am devoid of feelings
Heck no
It just means I am…a straight shooter
Don’t want to sit around a circle with other women and sing coom by ah
I mean I get it
You want to bond
Here is how I bond
I give constructive feedback that will help you to improve and also elevate you so that you are up for the challenge
I have conversations that don’t (just) involve us crying with no destination
Crying is a form of release
I mean I am not saying you should avoid your feelings
Acknowledge that shit
Process it
Dissect it
Analyse it
So that you deal with that feeling like you just found it watching inappropriate stuff online
Wearing my crown as a queen means
I like to call you out
For example
If my friend says he is tired and wants to go home I say ok wet wipe
Let me walk you home
Funnily enough, he then has another drink
Is that manipulative
Nope
I know him
I love him so I know that calling him a wet wipe is like water off ducks back
I don’t believe in rocking myself in the corner and thinking why doesn’t he want to hang and overanalyzing that conversation when he said this but he meant that.
That shit is draining.
So I am a queen for being assertive
Call me a bitch…
Whatever helps you sleep at night
You keep putting your labels on me
I will be too busy doing me
While you who label me
Keep watching me
Because my actions will speak louder than my words
Don’t be scared to walk alone
Don’t be scared to like it
Sometimes a walk alone can mean that you take your own path
Remember life is like an amusement park, enjoy the ride!

Ruth-Ellen
P.S.
If you are claiming your crown as a queen then maybe it’s time to take the steps to fix your crown permanently,
It all starts with claiming back YOUR power
Unleash the power that will release
As a result of Fixing Your Crown, you WILL…
? Awaken Your Inner Strength:
- Unleash the unstoppable power within you to conquer any challenge that comes your way.
- Tap into a reservoir of resilience and courage, propelling you towards a life of limitless possibilities.
? Triumph Over Rejection Sensitivity Dysphoria (RSD):
- Break free from the grip of RSD, reclaiming control over your emotions and reactions.
- Master proven strategies to navigate social interactions with grace, confidence, and self-assurance.
?Cultivate Unshakable Self-Worth:
- Embrace your inherent worthiness and celebrate your unique qualities without seeking validation from others.
- Banish self-doubt, embracing a rock-solid belief in your own value, paving the way for personal fulfilment.
? Forge Meaningful Connections:
- Foster deep, authentic connections with others based on mutual understanding and genuine acceptance.
- Overcome barriers created by RSD, fostering harmonious relationships that enrich your life and the lives of those around you.
?Fearlessly Pursue Your Dreams:
- Harness the courage to chase your dreams with unwavering determination, despite the fear of failure.
- Embrace a growth mindset, recognizing setbacks as stepping stones towards success, propelling you closer to your aspirations.
?Embrace Self-Care and Flourishing Well-Being:
- Prioritise your mental and emotional well-being through intentional self-care practices.
- Nurture yourself holistically, creating a foundation of inner strength, joy, and resilience to thrive in every aspect of life.
Join the Overcoming Rejection Sensitivity Dysphoria (RSD) Blueprint™ today and take control of your life. Fix your crown, embrace your worth, and conquer RSD once and for all. It’s time to unleash your true potential and live a life filled with confidence, resilience, and authentic connections. Don’t wait any longer—start your transformative journey now!
What High End Sales Really Is #mythbusting
Make a New Ending
You Don’t Believe In What You’re Selling, That’s Why You Suck
How To Create A Complete System To Acquire & Retain Customers
Does your funnel have a hole in it?
Do you know how to attract a customer but after the attraction stage, everything seems to fall flat?
Are you getting likes, views, and engagement but little to no sales?
Sometimes I believe we should all think like we are in startup mode.
Because often time in scale-up mode we can become complacent and have big gaping holes in our processes.What happens when you don’t fix your funnel?
I have many clients and leads that come to me initially wanting to increase their social media, they want more likes, more engagement, but that doesn’t equate to sales.We are in a culture where vanity metrics like views, likes, and shares have made us lose focus on the bigger picture.
The bigger picture, the thing that we should always focus on is SALES and that all the activities we are spending our time doing (including executing our content strategy) have to be in alignment with getting the sale.
Our content strategy is just one element of the sales process
[bctt tweet=”Your sales performance in your business is a result of the sales processes you have in place.” username=”saleswithruth”]
Your sales performance in your business is a result of the sales processes you have in place.
Making sure you’re focused on activities that result in sales is an essential component of the process of planning which will impact your performance for the better
Here’s the thing a sales process can be as complicated or as simple as you want.
How do we fix your funnel?
There is a 5-step process for start-up growth called Pirate Metrics a concept that Dave McClure (angel investor and now head of 500 Startups) that I always make sure my clients work on in order to see growth.
These are the five areas most crucial for startup growth to focus on.
The process consists of the focusing on acquisition, activation, revenue, retention, and referral strategy (AARRR).
And this AARRR process is probably the easiest way to stay on track when it comes to a complete end to end process of how to acquire a customer and generate revenue on repeat. Everybody wants a passive income business, but there is no passive without a system. But remember this is a system, in between all of this are the methods, without having a method to implement all of this you’re just making plans.Below are a few questions that you may want to have think about for before you even start throwing more money at websites, marketing and any other things you believe you need to make money. This is all about optimizing what you’re already doing not starting from scratch.
What process will help you fix your funnel?
Acquisition
To really track the success of your acquisition numbers, you need to track how many people you convert into customers.- How are you going to acquire a customer?
- Which specific social media channel do your customers actually buy from?
- What is the cost to acquire each customer (customer acquisition cost – CTC)?
Activation
The task is not to only get people signed up but to also get them to use your service so they see the transformation in their life.- What does your onboarding sequence for our new customer look like?
- What journey does the customer take when they join?
- What type of customer stays and which ones opt out?
Retention
Acquiring a new customer is 5 to 10 times more than retaining an old one. Think about it, it is easier to upsell a customer that has already bought from you rather than go out and chase new business, you’ve already got that no, like trust factor.- How do we delight our existing customers?
- How can I increase the average lifetime length of our customers?
- If a customer makes a decision to leave what is the sequence we implement to reduce this churn?
Referral
I don’t recommend companies that are pants, in fact, I do the opposite and tell people not to use them, after all, I am not one go down a tunnel of destruction. However, when I do refer, an incentive can often mean the difference between a casual comment and a structured approach. The structured approach helps the company see where their referral traffic is coming from which always great for business.- How do I encourage my existing customers to refer their network to me?
- What element of the multi-channel referral programs can be improved?
- How are we measuring the success of our referral programs?
Revenue
Sometimes it is just taking the time to optimise your engagement, pricing and sales funnels that will allow you to see growth- How do we delight our existing customers so that they become raving fans?
- How can you increase the lifetime value (LTV) of each customer?
- Which pricing models need to change for customer clarity?
Watch the Periscope replay below to find out more about the end to end process
Ruth-Ellen You’ve Got The Gear, Now Get In The Game?⚠️Funnels – How To Hit Your Sales ? Targets ?? Day 8️⃣https://t.co/1gLri6qiJRhttps://t.co/z98NrvPR3I
— Ruth-Ellen (@saleswithruth) September 12, 2017
- Learn how to increase your momentum through your darkest days even when your family life gets hectic
- Be crystal clear on which tasks you need to concentrate on to generate income
- Know exactly how to attract your ideal client with content that speaks to them & a process that works for you
- Have sales conversations like the boss you are which close into sales with ease
How To Find Your Competitors Traffic Source



